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Mobile Marketing Marketing Options for Small Businesses

Mobile Marketing – Marketing Options for Small Businesses

Mobile marketing is a way for business owners to market their company’s products or services through their customers’ mobile or smart phones. This can be done through sending SMS/MMS, downloading of the company mobile applications, and transforming the company website into a website that can be browsed on a mobile browser. These terminologies and concepts may sound intimidating, expensive, or even technical, but it shouldn’t scare small business owners. By now, small business owners should accept the fact that more and more of their customers are going over to the digital side and relying on their smart phones to help them with their daily personal and business tasks.
Mobile marketing provides business owners a chance to reach out to their customers on a local or global scale, depending on their industry. However, mobile marketing is more geared towards improving local brand presence and scale, so how will a small businesses make use of a mobile marketing?
– SMS and MMS are two common features of any mobile or smart phone. SMS is the transmission of texts via a wireless network, while MMS is a transmission of both text and media via a wireless network. Ideally, small businesses can reach out to their customers by sending SMS or MMS texts. These messages would range from product release dates, schedules of sales and discounts, and other important matters. This is considered a very effective mobile marketing option because 90% of all SMS or MMS messages are opened instantly. This is a way for your business to get instantaneous and immediate recognition.
– Mobile applications are programs developed to run on a mobile OS, like Symbian and Android. Today, smartphones are equipped with Apple OS or Android and they are providing business owners a chance to create their own company application or software that will attract customers. The process sounds and looks expensive, but mobile developers can be hired at an affordable rate. These people are trained in different programming languages that will help them create your mobile application. Once the application is created, it is loaded into Android stores where customers can purchase or download them for free.
– Mobile ads are the equivalent of displaying your business’ advertisement on any mobile application. This is a cheap form of advertising because you only have to pay every time your referrer (the one who displayed your ad) has referred someone to your company website or mobile application.
Mobile marketing provides small business owners with different avenues on how to reach out to their local audience without letting them spend too much on any of these options.

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Facebook Advertising Types of Facebook Ads for Better Brand Building

Facebook Advertising – Types of Facebook Ads for Better Brand Building

If you have tried working with an old-school advertising company, perhaps you have dealt with billboards, radio ads, TV ads, as well as newspaper and magazine ads. Today, business owners like you have more choices to advertise your business. One of which is through social media sites like Facebook. It is considered as the biggest social media site as of today, and it’s very user-friendly, which means first-time users can easily find their way around the site. Since ads are part of the site, finding the best deals is also a piece of cake. Here are some Facebook ads you can try.

Mobile advertisements

Aside from laptops, PCs, and tablets, many individuals today rely on their mobile phones to check the latest update. And because of the rising number of new and “better” mobile phones, Facebook came up with the idea of launching a mobile app, which also allows people to place their advertisements. This type of ad is considered by most entrepreneurs as something quite compelling for retailers.

Video advertisements

This is yet another creative way to advertise on Facebook. This works by sponsoring any video that has been posted on your Facebook, whether that’s a page or an account. The video and the advertisement will appear on your news feed. The only thing you should do is share this video and wait for other people to share it as well, broadening and increasing the visibility of your video and advertisement.

Direct advertisements

Direct advertisement is one of the most used Facebook advertising methods, according to surveys. With its extremely high visibility level, there’s no doubt this form of ad can truly increase the number of your customers and clients. Basically, direct ads appear at the right side of Facebook. It is present on all pages – the Home, Profile, or even when you’re playing games. If people will click on it, your site will open on another tab, allowing them to access and explore it easily.

Poll ads

If you’re one extra creative person who easily comes up with interesting and attention-grabbing question, this form of advertising method might just be perfect for you. With poll or polling ads, you get to post poll questions with multiple choices. This does not only let other FB users know your brand, but it also gives them something to look forward to on your FB page or profile every day.

Advertising is a tricky aspect of every business. It’s one big risk every entrepreneur should take in order for their company to grow. New generation entrepreneurs, however, don’t have to deal with the same risk as pioneers, thanks to Facebook and everything else about social media.

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The Effective Social Media Marketing Schedule

The Effective Social Media Marketing Schedule

What are your reasons to join social media sites? If you are a business working your way with social media and mobile marketing, you have done a good thing. First reason for this is because you have expanded your exposure not only by client experience, but also by client testimonies and social interaction and rewards as well. The real motivation of any business to engage in social media and mobile marketing is to connect with individuals, return customers and new clients. With the help of the internet and social networks you have accounts in, you bring your business to where your clients are and develop a connection with them. However, making such connections will take great effort and huge amount of time and enough thoughtfulness too.
A lot of businesses sign up on social media to create online presence but then all of a sudden their page become silent. No one answers any comments, questions or wall posts. Nobody updates and uploads any pictures. It’s as if the business has gone down. The page becomes dormant for moths. And then all of a sudden someone replied to you post 3 weeks ago, an album was uploaded and an update was posted too. What just happened? Did the person responsible for the online interaction away for many months? Is the business running again? Customers who will notice the change will only say “what a waste of time. It will be gone again soon.” That is an example of a business that is not committed to social media community and does not see the power of it.
Whatever your business is, if you have engaged in social media and mobile marketing, you must be committed and consistent in updating your page and interact with all the people that connect with you. Utilizing the amazing system of Foursquare application as a means of connecting and keeping the social communication fresh and fun is a wonderful idea. Set up your business’ Facebook or Twitter account with Foursquare. Users of the app are not shy of telling their social community about their encounter with your company. Use the app to reward clients who patronize your business and create great customer relationships.
Make it a point to update and be present on your site online. Have a schedule for it that you will follow so that you will not forget to log into your account and interact with people. Example of a schedule for social media is twice a day, one in the morning and one in the afternoon. You can go online first thing in the morning, answering queries and posts, commenting on photos and updating the site for what will happen that day. Log in again in the afternoon and interact with those online and answer inquiries in concise and respectful but connection manner. Another cool way to do is schedule weekly updates. You can also have an employee that will be available all day to answer and comment to posts and upload and update the site.
Having a schedule will help you to be updated in your social media sites, letting people know you value their posts as well as showing them you are connected. It also means that your business is going well with new and creative deals every now and then. Clients will eventually see your business as valuable and will keep on patronizing with you.

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Mobile Marketing Tips And Tricky For Savvy Marketers

Mobile Marketing Tips And Tricky For Savvy Marketers

Mobile marketing can be exciting. It has so many ways that it can be customized for each business, that there are endless possibilities. This can make it difficult for someone inexperienced and who doesn’t have a clue where to begin. The tips in this article can prepare you for the challenge.

If you want to increase your site traffic from users using mobile devices, develop a mobile application for your site, and offer it on your website. Apps are a convenient way for hand-held users to get to a service with one click. There are many tools and sites that can help you to develop your app, so take advantage of that.

Try to write a campaign article for mobile marketing that is easy to understand, straight to the point, and doesn’t include YELLING THROUGH ALL CAPS! Only use all caps for a call to action. Also avoid over abbreviating your sentences or you’ll end up with copy that looks amateurish and unprofessional.

Test your campaign before you start sending out your messages. Send the messages you want to use to your family, friends and employees. You will have to make sure the messages display well on most types of devices: perhaps some changes will be needed at this point. Ask people for their opinions on the content of the messages.

When creating Quick Response codes (or QR codes), try using a URL shortening service first. By using the URL shortening service, you can create a simpler QR code, as QR code complexity is determined by the number of characters in any block of text that you use. A block of text with less characters creates a simpler QR code that is easier to scan.

Having a QR code is an important factor in mobile marketing. QR codes are the new box codes that can be scanned by a mobile device or a smartphone. They are extremely effective in connecting your customers with your brand. Try linking the QR code with some sort of coupon or discount for maximum results.

When sending messages to your customers, be sure to use their real name. Using your customers real name in the message creates a more personal atmosphere that will allow you to bond with them and make your message seem less automated or robotic and more realistic, friendly, and overall more genuine.

Make sure your mobile ads are compatible against all platforms, cellular devices and more. Your business must stay accessible to as many mobile users as possible. By ensuring compatibility on all platforms, you maximize your exposure and your business’ ability to reach more customers via the devices they use the most.

Mention your mobile marketing everywhere you can. Talk about it on your social networking sites, any blogs you have, your e-commerce site, and anywhere else you can think of. You want your customers to realize that they can access your company from where ever they are, and it will be easy for them to do so.

Mobile marketing is a thing of great creativity with many strategies and plans. That is both its highlight and its downfall. It’s a highlight because it has various options that are customizable and it’s a downfall because those various options make it difficult to decide. These tips should have made it a bit easier for you.

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Top Tips To Boost Your Mobile Marketing

Top Tips To Boost Your Mobile Marketing

Mobile marketing is one of the latest methods of advertising for any kind of business. If it is done correctly, you are sure to benefit greatly from all of your efforts. This article was written to help you know the methods that work and what to avoid, in your mobile marketing campaign.

Anytime, you are doing a mobile marketing promotion. You want to let as many people know about this as possible. Put the information on flyers, write about it on your blog and social-networking sites, and create special business cards for the event. The more people that know about it, more customers you will have.

Offer your mobile marketing customers a little red carpet treatment to make them feel special. If you do this, they will spread the good word about you! The most effective measure of any campaign is sales, and providing your mobile customers with unique discounts will spur them to make purchases and exponentially promote your positive reputation!

Out of pure etiquette, refrain from sending messages out to your customers on Sundays or late at night. And even though time zones vary, make sure you never send out messages when it’s nighttime in your neck of the woods. Just wait until midday to be safe, and always avoid Sundays and Saturdays too if you can help it.

One great way to see how you can blend mobile marketing with social media is to pay attention to other people who are doing the same thing. This will allow you to see how things are done correctly. You won’t want to copy their formula verbatim, but it will help to emulate their style a bit.

Keep in mind that mobile marketing is targeted for keeping your current customers, not acquiring new ones. Current customers know your product, and are much more open to getting texts from you and trust your website. New customers will probably find you using a regular computer, though it won’t take them long to sign up for texts.

To make your customers feel appreciated, send out automatic thank you texts after a purchase. The message will show your customers that you care about their business and make them feel valued. It will also help you to stick out in their memory, the next time they’re looking to make a purchase.

You should be offering some type of coupon at least once a week on some type of product you’re selling or service you’re offering. Whether it’s a free app or eBook, a 7-day trial for something or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.

Use your traditional site to drive a lot of traffic to your mobile platform. Urge people that visit your regular website or blog to visit you on their mobile phones when they are out and about. This will give you yet another way to stay close to your customers and potential customers.

Use the provided information to make the most of your efforts in your mobile marketing campaign. These tips will help you to save time by going through the trial and error step that many businesses have had to go through before finding the methods that work well for their growing companies.

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The Finest Mobile Marketing Tips Just For You

The Finest Mobile Marketing Tips Just For You

Picture this, you have a way of reaching exactly the type of audience you want and it can be done through something that they hold close to their heart…literally. Mobile marketing is one of the greatest forms of marketing when done right. Read on if you would like to find out more.

Consider adding advertising to your website that specifically built for the mobile environment. Your traditional web banners are not going to cut it on a mobile device. In fact, if you have optimized your site for a mobile experience, those banners are no longer even visible. There are a lot of great mobile advertising platforms out in the market, including AdMob, iAd and MobClix. Investigate them and choose the right one for you.

Make sure your mobile ads are compatible against all platforms, cellular devices and more. Your business must stay accessible to as many mobile users as possible. By ensuring compatibility on all platforms, you maximize your exposure and your business’ ability to reach more customers via the devices they use the most.

Use a platform that allows you to personalize your messages by way of tokens. Personalizing something is always a great touch. You can put your recipient’s name in every message making it a little more likely they will want to read it. Just keep in mind the 160 character limit when doing using tokens with email formatting.

You should be offering some type of coupon at least once a week on some type of product you’re selling or service you’re offering. Whether it’s a free app or eBook, a 7-day trial for something or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.

To increase your conversions, choose call-to-actions that are strategically optimized for the mobile experience. Traditional call-to-actions, like driving visitors to web forms and non-optimized pages can be very clunky in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen like click-to-call or simply booking an appointment time.

Optimize your mobile website for local searches to ensure that people will find you. For example, when you are out in a neighborhood that you don’t know, you will probably search for “(location) Indian restaurant.” If you want to be found, be sure that you focus on those types of keywords for your site.

One of the most interesting aspects of the new smartphones is the inclusion of GPS functions. Incorporate location into your mobile marketing by providing the option for users to quickly locate the nearest authorized retailer or site for your products and services, then offer a discount or promotional code for users who visit that location.

Be sure to alert your subscribers of any fees, even those that you aren’t charging. If there are standard rates applied to their cell phone bill from the provider because of your messages or even if you are charging a small fee for the service you are providing, you should give that information to your subscribers immediately to ensure there are no legal situations later.

To summarize people grow close to their mobile devices. If you are able to create your mobile marketing plan in a way that respects your customer’s privacy and appeals to their interests, then you have got a great chance to draw in more business. Hopefully this article helped you solidify some ideas.

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How To Re-Ingage Inactive Subscribers In Mobile Marketing

How To Re-Ingage Inactive Subscribers In Mobile Marketing

Do you find your business is well promoted mobile devices? Want to learn how to help improve it? If you are ready, then you have come to the right place. The tips that are listed in this article, contain advice on what you can do to create a better mobile marketing plan.

Customer love rewards so reward them just for signing up. Just for signing up give them a coupon for a free item when they come back and purchase something else. Since they are giving you their mobile phone number, reward them with something worthwhile that will keep them coming back.

Do not use abbreviations for text or use all capital letters to emphasize anything except for the call to action. Customers will not always know what abbreviations stand for, and using all caps to convey a message makes it difficult to read. It is also considered shouting in some cyber-circles.

Include a link to your website. Be sure that the link is directing the person to the mobile version of your site so that they will be able to view your site. If you do not have a mobile site, avoid attaching a link so that they do not get frustrated with you.

Make your messages relevant. This is the most important aspect of mobile marketing. A text message can be very personal and it interrupts someone no matter what they are in the middle of doing. Avoid re-purposing an e-mail. Your text message should be short and very relevant to the audience whom you are sending them out to.

One great way to see how you can blend mobile marketing with social media is to pay attention to other people who are doing the same thing. This will allow you to see how things are done correctly. You won’t want to copy their formula verbatim, but it will help to emulate their style a bit.

Don’t make the mistake of using mobile marketing as a sole strategy for your campaign. Mobile marketing is just one communication medium for your arsenal and should be part of a larger picture. Use it along with other tried and true marketing strategies for an overall, sound marketing plan for your business.

Consider creating a QR code for your mobile marketing campaign to get your viewer hooked on a physical ad or even your product packaging. It’s a great way to get them involved through an action which will mean they’re even more interested in reading what you have to tell them.

Offer check in bargains and discounts at your brick and mortar store. This encourages individuals to “check in” while visiting your location, and increases your exposure to their friends and family. Some businesses have seen a significant increase in traffic just by taking this step. An app like Foursquare can help with this.

See, that wasn’t that hard to read through. After reading this article, you ought to be a bit excited to start experimenting and trying new things. Hopefully, these new ideas yield results that work for you. If not, try something else until you are pleased with the results. That’s the best part about mobile marketing; it has endless possibilities.

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Three Start-up Ideas On Mobile Commerce

Three Start-up Ideas On Mobile Commerce

Mobile commerce or more widely known as M-Commerce is all about the boom of applications and other services that are readily accessible from mobile devices with internet capabilities. It includes new technologies, business models and other services. In other words, it is the ability to buy and sell services via handheld devices such as cellular phones, tablet computers and personal digital assistants or PDAs. M-commerce also enables users to access the World Wide Web without the need to plug their devices into. It is different from the traditional e-Commerce due to the fact that mobile phones and mobile devices impose very different control compared to desktop computers. Consequently, they also open many new doors to a surge of new mobile applications and services. They are present wherever you are, making it easier to find restaurants, keep in touch with family or make it easier to pay bills online.
Since that is already the case, it is now very hard to ignore the significance of getting into mobile commerce. A lot of businesses now are accepting mobile payments as it is now beginning to make sense. If you want to consider implying mobile commerce to your business too, here are some tips to help you start.
1. Know all the options. While there are many options to choose from for mobile fund transfers, for a lot of businesses, there are two good choices. First is to use devices like the Pay Anywhere device. It is possible by using a smart phone or tablet with an attached card reader device that processes credit card payments whenever needed. In fact, this type of point of sale payment option is even used in banks and other enterprises like restaurants. The second basic option to use is the “contactless payments”. This basically allows buyers to pay for their choice goods, products and services by using just the information from the client’s virtual credit card stored on a mobile device. The mobile device will be the one to communicate wirelessly by means of a payment terminal.
2. Talk to your bank. If your business is already registered with a merchant account on one of the major banks, never hesitate to ask if they offer extensions such as mobile payment service for your business. Banks will generally assist you on your needs to integrate other options for you to receive payments and keep your business going. Some already have the mobile payment option like Citibank but if your bank doesn’t offer it yet, third party companies can help you there. All you have to do is sign up to them and install their app to your devices, and then you’re good to go.
3. Always be connected. Whatever mobile commerce you choose for your business, you still need to connect it to your current system of operation. Of course this will mean some changes in your accounting transactions, task management and client relationship that may sometimes not mean much to your business. You may not see the results in a week or a month or so but and changes is sales may not be significant at first. Never lose heart, other businesses are already integrating this method and it brought them better check out options.
Mobile device point of sales and other contactless payments are now making sense to various types of businesses. However, these processes may also have some limitations. While you can see that this is a very good option for your business, decide if this is a type of option you and your customers are ready to enjoy.

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New Ideas To Put Into Your Next Mobile Marketing Campaign

New Ideas To Put Into Your Next Mobile Marketing Campaign

Mobile marketing can be an important part of your business. You need to do all of your research, so that you don’t wind up losing a ton of money or even losing any of your customers. There are some tips listed below to help you to begin creating your marketing plan.

A useful mobile marketing tip is to always offer subscribers a small reward or incentive for joining your mobile number list. By providing a token of your gratitude, you will be able to gain a greater number of willing participants for your publicity campaign, and will build invaluable goodwill and brand loyalty.

It might be a good idea to send useful links and information instead of promoting your products once in a while. People will get tired of received promotional offers constantly and will unsubscribe from your campaign if they do not need new products. Keep them interested by sending relevant content.

You should be offering some type of coupon at least once a week on some type of product you’re selling or service you’re offering. Whether it’s a free app or eBook, a 7-day trial for something or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.

Remember in your mobile marketing campaign that you are reaching out to customers as individuals more than as large groups. Mobile marketing is personal. The devices that your advertising is displayed on usually only have one user, so it is very personal. Use your targets name if you can to deliver personalized content.

Do some research about mobile marketing before you start planning out your campaign. Make sure you understand what people will respond to, and how you can make mobile marketing fit within the context of your other marketing strategies. Hire a professional if you are not sure you can make the best decisions by yourself.

Enhance your text messages with other forms of communication. Make use of multi-channel marketing. One form communication isn’t enough for today’s audience. Each style of communication has its own set of pros and cons. This is why it is best to use more than one. Try sending direct mail, e-mail and a text right before something important happens.

Choose the right font size is important in mobile marketing. Font size around 16 pixels or higher is an excellent choice, but you can size it to fit your own desires. Using a size relative to the size of the window is great. Remember if your targets can’t read it then it is useless.

Crafting a legitimate business plan is a good idea with mobile marketing. Just because the mobile devices are small, that certainly doesn’t mean that your task is going to be an easy one. Make sure you’re doing what you can to preplan your entire campaign, from inception to hypothesized fruition you want to try to cover all angles.

Mobile marketing can be very rewarding, but it can also be a lot of work. Regardless, if you know what to do and how to market smarter, you can help your business grow. So, do yourself a favor by doing your research and applying the tips in this article, to your mobile marketing plan.

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Grow Your Mobile Marketing Strategy And Boost Your Business

Grow Your Mobile Marketing Strategy And Boost Your Business

Mobile marketing is a very promising new business environment that can be used by companies of all sizes to tout their products and services. With the mobile marketing tips and tricks in this article, you are sure to discover new opportunities to capitalize on this exciting new prospect in technology and sales.

Treat your customers like people. Instead of just bombarding them with sales information constantly, consider messaging them occasionally with relevant information to their everyday lives. If you find an interesting blog on saving money, for example, send them a link. This lets them know you are not just considering them to be a source of income for you.

If you publish articles or content, make them available in PDF format. Further, make them accessible via mobile e-reading devices. This technique can help you to market your products and build a loyal customer base, since your materials will be easily accessible to them. Integrate these ideas in to every area of your marketing plan for the greatest effect.

What you are saying in your messages is extremely important. When sending out emails to customers, you want to be able to tap into that individuals needs as well as their buying habits. The more detailed you can get; the more that person will be intrigued. Just make sure to keep everything right to the point.

A key to successful mobile marketing is to offer exclusive content, discounts, and other attractive offers to your mobile customers so they feel like they have an inside deal. Your customers want to feel special and they want to know that there was a reason they signed up for your marketing, so give them something for it.

Make use of QR codes to allow mobile device users to instantly access your marketing content. QR codes are square, black-and-white boxes that have data encoded in them. When a user takes a picture of the QR code with his mobile device’s camera, a decoding app will take the user to a website or show a message. This means your customers don’t have to write down a URL to visit later.

Remember the call to action. All of your mobile marketing efforts must contain some idea of what you want your prospect to do next. Every communication you have with a customer or prospective customer must have a purpose, so make sure you always keep that in mind. You want them to buy your products, after all.

Use location based services like foursquare, yelp, gowalla, and where to get your business out there, on the mobile scene. Offer rewards for repeat visits and discounts for check in’s at your location. Special offers go a long way towards building customer loyalty and encouraging them to talk about you online.

In light of this new information on ways to use mobile technology, your company can apply these new ideas to expand its loyal customer base, increase exposure, encourage long-term customer relationships, and to develop useful and popular mobile applications. With these tips, you are sure to discover new ways to stay ahead of the curve.