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The Basics Of Mobile Marketing In A Nutshell (2)

The Basics Of Mobile Marketing In A Nutshell

Did you know that mobile marketing not only covers the most commonly referenced area of mobile devices, but also mobile billboards, travelling expos and any type of advertising that is in some sort of motion. If you ever wanted to further your knowledge of mobile marketing, then check out the next few paragraphs.

When using a mobile marketing camping for your business, be as transparent as you possibly can. Identify yourself as clearly as possible right in the beginning and also the brands you are associated with. People want to feel secure and trust the marketing that is coming to their personal devices so you have to be transparent and let them know who you are.

Be short and concise with your SMS messages for your mobile marketing campaign. Messages are limited to 160 characters, so put some thought into how to convey your information clearly yet briefly. If you use abbreviations in your messages, make sure they are commonly accepted and make sense to your customers.

Offer check in bargains and discounts at your brick and mortar store. This encourages individuals to “check in” while visiting your location, and increases your exposure to their friends and family. Some businesses have seen a significant increase in traffic just by taking this step. An app like Foursquare can help with this.

Being aware of what tools are available to you can mean making more customers aware of your business! Understand the tools applicable to your mobile marketing campaign before you begin, to maximize the potential of things like audio, location-awareness and video. Have a solid idea of how to incorporate all of it into your promotions.

Make sure that your business has a presence on social media websites, and includes links to them on your business website. Social media have their own mobile versions of their websites in addition to mobile apps that have a relationship with them. This is another way for your business to connect with consumers easily.

Do some research about mobile marketing before you start planning out your campaign. Make sure you understand what people will respond to, and how you can make mobile marketing fit within the context of your other marketing strategies. Hire a professional if you are not sure you can make the best decisions by yourself.

Take advantage of everything a mobile device has to offer. Innovation is happening very quickly in the mobile marketing arena, and much of it is driven by the quick innovation occurring in mobile hardware. Look at what the new devices have to offer and add their new abilities into your mobile marketing tactics. Just in the last two years, new hardware innovations that have affected mobile marketing have included front-facing cameras, location awareness and high definition video recording.

In conclusion, not only does mobile marketing cover a wide amount of media types, but it can also be used to appeal to a wide variety of customers. You should definitely give the tips and tricks provided in this article a try; and you should be ecstatic with the results that you see.

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Wedding Rehearsal Dinner Games

Wedding Rehearsal Dinner Games

Wedding rehearsal dinners are a time to relax, calm down and enjoy a quiet evening before the big event the next day. But adding some fun and games into the rehearsal dinner isn’t such a bad idea. It’s a great way to help everyone let off some steam, calm down and enjoy each other.

If you’re planning a sit-down formal dinner, fun games and activities can still be on the menu. In fact, if a formal dinner is part of the plans, having some interesting activities on the agenda is not only a good idea, but also an excellent one. There’s been a lot of planning, and a lot of stress and the wedding party and close friends and family will welcome the opportunity to have a little fun.

The success or failure of any games or activities largely depends not just on the planning but your venue. If you’re having a sit-down dinner in a restaurant, try to get a private room. Then a myriad of fun activities can be planned, such as “pin the veil on the bride”, in which blindfolded guests spin around a few times, then try to pin the veil on a picture of the bride. Silly, yes, but also fun.

One fun activity sure to help everyone blow off some steam is charades. Whoever is up will act out a scene from the bride or groom’s life, so it might be when graduating from college, or getting a huge promotion at work. The “it” person might choose to act out when the bride tripped and fell at another person’s wedding or when the groom saved a dog from getting hit by a car. This is a little twist on charades that helps people get to know the bride and groom better, and adds intimacy to what is already an intimate event.

If the wedding rehearsal dinner is a bit less formal and held in someone’s home, there are many more activities that can take place. For example, how about a night of playing board games? Who needs formal food? You can have that the next day at the formal wedding. At this rehearsal dinner party, the games are center stage.

Bring in some sandwiches and tell everyone to wear their comfortable clothes and settle in for a night of board games. You can set up games on different tables, divide people into groups of 4 or 5 and have everyone rotate tables at designated times. You can even instruct game players that when they move to another table, the game stays out the way it is. So, for example, dad might begin playing Monopoly where the bride was and he’s stuck with only a little money in the bank and no houses on Boardwalk.

So, let’s say the bride and groom are big into sports. If the wedding is to be held in the summer and the days are long, how about a game of touch football or baseball? You can play bride’s family against groom’s family, men against women, or for a twist, the bride plays with the groom’s family and the groom with the bride’s family. Any combination works. The idea here is to have some fun, relax and enjoy each other’s company.

Other outdoor activities can include anything that is physical and might help people blow off steam. Has the bride been more a “bridezilla” than anything? How about a game of tag where she’s it? Or you can create two bridesmaid’s dress-up trunks. Go to a thrift store, fill the trunks with old prom dresses and large-size shoes, and costume jewelry. Divide the guests into two different teams and have someone sit with a timer. The team who dresses one of the men (ideally, the groom and best man or perhaps the two dads) first wins. Be sure to have a camera at the rehearsal dinner/event, because this is one activity you’ll want to have pictures of!

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World Status Recognition For The Lake District!

World Status Recognition For The Lake District!

It has been reported in the widely read and admired weekly edition of The Westmorland Gazette that the Lake District is considering seeking a World Status Ranking, thus putting it on a par with the Egyptian Pyramids and the Australian Barrier Reef.
This is an idea which I strongly support and firmly believe that this beautiful part of England is more than worthy of such an award. However, could we not set the ball rolling and invite World attention by declaring our own unique brand of a mini-series Olympic Games with emphasis on local tradition and pastimes?
In this day and age of doubt and suspicion, we would of course elect a committee of impeccable credentials to oversee total fairness in competition with rigorous controls implemented to detect any intake of performance enhancing substances. This category would include all produce of the Jennings Brewery, especially the very potent “Sneck Lifter”, plus Kendal Mint Cake, Sticky Toffee Pudding and the redoubtable Cumberland Sausage. The object of the urine samples is not a case of “taking the p*ss” out of the lads as suggested by members of the local “pigeon fanciers and whippet racing league”, but only a means of ensuring fair play in true Lake District and Cumbria tradition.
We would remove any ultra competitive terms such as “sprint”, and instead substitute ”legging it down Kendal’s Highgate”. It is envisaged that the marathon would be held over several stages at a non-life threatening pace with spectator participation over the whole or part of the course strongly encouraged. Commencing in Carlisle and following a meandering route through the District’s well-known beauty spots with pauses at several refreshment establishments including The Drunken Duck, The Brown Cow and The Stagger Inn at Dalton. The event (not race) would terminate at Newby Bridge where tea and sandwiches will be distributed by ladies of The Rum Butter Adventure Club.
Royal assent would be sought to display the Monarchs racing colours on a selection of competing animals and birds drawn from The Torver Ferret Racers Team, The Penrith Whippet Owners and Dog Walkers Association and the Millom Pigeon Fanciers Brotherhood.
Many suggestions have been offered, some of which do not really qualify for exhibition on the World stage. The Kendal and Windermere Golf Clubs have expressed an interest in forming an underwater team which would perform before an audience of sub-aqua Clubs beneath the surface of all the Region’s lakes and Waters. This would seem to be a minority sport not really worthy of inclusion on the list of events. “Tossing the Herdwick Sheep” has been muted by an aggrieved fell-walker (a visitor to the area and not familiar with our customs). Here again, not really suitable nor politically correct.
The reader will understand that we are only in the very early planning stages in what could result in a quite formidable challenge for position. (Excuse the competitive tone).
A National Anthem, to be performed at the Opening Ceremony, is an essential ingredient. The tune and words need to match the mood and capture the mixture of melancholy and robustness as so well demonstrated in “Blaydon Races”, “Danny Boy” and “Will ye nae’ come back again”. A rousing rendition would set the tone for the whole affair, and musicians throughout the Region will be devoting time and energy to developing a composition putting the Lake District and Cumbria firmly on the musical map and the World Stage.

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Smart Mobile Marketing Tips For Your Business 3

Smart Mobile Marketing Tips For Your Business

Mobile marketing is one of the latest methods of advertising for any kind of business. If it is done correctly, you are sure to benefit greatly from all of your efforts. This article was written to help you know the methods that work and what to avoid, in your mobile marketing campaign.

Convince people to opt-in to your mobile marketing efforts by offering coupons, discounts, and promotions. People won’t want to miss out on discounted prices, so they will be willing to give you their cell phone numbers. Remember not to abuse this act of goodwill; overdeliver on your promises to provide value.

Form a plan. You may be in a hurry to introduce mobile marketing to your campaign strategy, but you’ll be sorry if you don’t do it right. You’ve been living without it until now, so it is not going to kill you to form a solid plan that you build with a clear understanding of how to do it effectively.

Perhaps mobile users would like to be treated a little better than the average user, and perhaps you could make them feel as if they’re getting a little extra by subscribing to your mobile site or app. You can offer special rewards just for mobile users in order to increase the mobile side of your business.

Use a Multimedia Messaging Service to deliver your message to your customers. Multimedia Messaging Service messages are now reaching over 5 billion consumers a month, comparing with the SMS text messaging service that reaches 5 billion consumers a day. Makes investing in MMS messaging a worthwhile option for any mobile marketer.

Try using QR codes in your mobile marketing. QR stands for ‘quick response’, and the codes themselves are akin to bar codes. They can be scanned by most mobile devices on the market to reveal a message. QR codes are an excellent way to build interactive and engaging mobile campaigns with your target audience. Link the code to a special offer, discount or giveaway message to create real buzz for your brand!

You are going to want to take the time to develop a solid plan before you start your mobile marketing campaign. You are not going to gain anything from the campaign if you do not take the time that is needed, to properly develop a marketing plan through mobile means.

If you are marketing extensively to mobile device users, be sure to set up a mobile version of your website. While modern phone browsers have greatly improved over the past few years, there are still some features, particularly Flash, that don’t work well on mobile devices. Use the browser’s user agent string to determine which site to show, but allow the user to override this and show the desktop version of the site.

Use the provided information to make the most of your efforts in your mobile marketing campaign. These tips will help you to save time by going through the trial and error step that many businesses have had to go through before finding the methods that work well for their growing companies.

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Dhyana

Dhyana

Almost everyone has experienced the fact that when one starts concentrating his mind on any immediate object or an idea, the mind starts wandering. It is very difficult to keep the mind busy with a single thought. The ancient sages too encountered the same problems. Arjuna, in Gita had mentioned that controlling the mind is an impossible thing on earth. Hence, he was advised by Krishna that though mind control is difficult, it can be made silent and steady by regular practice of vairagya and abhyasa. However, he has warned that yoga is very difficult for people whose minds are not steady and controlled. Pantanjali, in Yoga Sutra has emphasized these two qualities to achieve mind control. Hence ,these are the very qualities that make the essence of yoga.

Mind is like a disturbed pond with many impurities. First you need to stop the inflow of fresh impurities and then remove the existing impurities to clean the mind. Abhyasa is one of the practices for purifying the mind. Dhyana is one of the sub practices of abhyasa. This is a stage that a person reaches after practicing concentration for some time. At the start of dhyana, the mind is steadier and only a single thought about an object arises in the mind. Now it is safe to say that the state of dhyana is reached. Here, the mind becomes very stable like the flame of a lamp in a calm atmosphere and its contact with the object of experience becomes intense and complete.

There are two varieties of dhyana called sagunadhyana and nirgunadhyana. In the first dhyana, the stillness of mind is associated with an object of experience which can be experienced through the sense organs. The second one is completely mental. It implies complete absorption of mind into itself. Here, the mind is not associated with any external object. It becomes completely still in this state. This mind is supposed to remain still, silent and sensitive such that it can understand any past, present and future event that might have happened anywhere in the universe.

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Mobile Marketing How To Do It Right

Mobile Marketing – How To Do It Right

Mobile marketing has been setting a buzz in the advertising scene, not to mention most businesses and market owners are adapting this kind of marketing strategy today.
What most marketers fail to realize is how to maximize the potential of this kind of marketing strategy. They believe that one SMS or MMS is all it takes to deliver a successful mobile marketing campaign. If you are interested to try mobile marketing, here are some suggestions how to do it right.

1.) Always have a plan.
Mobile marketing is the same as any traditional marketing your company or your business have been implementing. In order to kick start it, you must always have a plan on how to get it started and how to initialize it. It is always best to have a goal in mind so that the strategies and tactics will then follow. Always see to it that you are able to entice your prospect consumers with your mobile ads and persuade them to try and buy your products. Always see to it that in every mobile campaign, you are generating a need on their end.

2.) Choose a mobile marketing platform.
To date, there are many mobile marketing platforms that you can try in order to launch these marketing campaigns. There’s SMS messaging, MMS, push notification, apps, web ads and more. Pick the one that would suit your marketing plans and needs before you decide on how to go about with the campaign. Make sure you have the right resources, equipment, and people to pull off the campaign and guarantee its success. If you opt to resort with SMS messaging, make sure you have your prospective clients’ phone numbers so you can send your messages. Apart from that, you will also need some software to do the mass distribution or sending of the message with just one click. On the other hand, if you opt for MMS campaigns, you need to produce product images, videos, clips and sounds. If you opt for app creations, make sure you have someone capable to do mobile programming.

3.) Try and try again.
Mobile marketing is not an overnight miracle. Though the transmission of messages is done efficiently because it is sent through to the user’s mobile phones, there is no guarantee of a positive result. If you have sent your prospective clients a text message on a product or business update, you may want to send more in the process, but not to the point of spamming. Remember, this is a far more efficient and cost-effective campaign than the traditional marketing campaigns.

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Wedding Etiquette for the Groom’s Parents

Wedding Etiquette for the Groom’s Parents

Weddings are wonderful experiences of two lovers who want to signify their commitment to bond, intentionally, for the rest of their lives. In Western countries, wedding ceremonies are symbolic and overwhelmingly romantic, making the event really expensive, as well.

Weddings are lifetime dreams of every woman. Some men also dream of being involved in one, though, the extent and magnitude is not that great compared to girls’ longing for it.

Because weddings are ceremonies that have evolved through the years to emerge as formal occasions, a lot of symbolic gestures and actions are required from the participants. From the bride to the groom, to the maid of honor and best man, Western culture has come up with universal wedding etiquette for every person in every wedding.

This article will inform and acquaint you to the minimal responsibilities given to the groom’s parents in every wedding. You will be surprised that the role of the groom’s parents are nothing much and intense compared to the role provided to other participants in the wedding.

Role of the Groom’s Parents

The groom’s parents are often fall at a loss when asked about the role they will be playing in the wedding of their beloved son. In movies and in real life, it is always assumed that parents of the bride get more emotional during weddings.

The assumption is true and is a well-accepted fact. However, the groom’s parents should not be seen as parents who should not be shedding tears during weddings. Of course, they should also. It is because they are also sending their beloved offspring or son away.

The groom’s parents will surely not be familiar of their role in their son’s wedding, especially if they had not participated previously in a wedding for a daughter, another son or other siblings. Here are some points and tips for the groom’s parents who wish to accomplish their role in the wedding well and with flying colors:<

– The first wedding etiquette to be followed by the groom’s parents is to initiate contact and communication with the bride’s family. Introducing themselves to the bride’s parents is the groom’s parents’ first and utmost responsibility. It would be a really, really great gesture to start up good relations between the two families.

– It is a role of the groom’s parents, as written in wedding etiquettes, to host and pay for the wedding rehearsal dinner. The event should not necessarily be expensive. Simple salad potlucks or simple dinners can do. The groom’s parents should also not hold back if they want to impress the bride’s family by throwing out elaborate or exotic dinners in the finest restaurants.

– To get along with customary wedding etiquettes, the groom’s parents can also participate in the planning stage of the wedding. However, the role is almost always limited to just providing timely, appropriate and accurate guest list. The groom’s family and relatives should not be overlooked at this very important event.

Wedding etiquette for groom’s parents during the wedding

The father of the groom’s responsibilities during weddings are often overlooked. It is because they are just always tasked to escorting the mother of the groom, and that role is still conditional if they are in good relations—that is, they are not divorced.

The groom’s mother can be busier. Women are very particular to dresses and that is where the groom’s mom should first strike.

The groom’s mom should leave the role of dealing for the bride’s dress to the bride’s mom. She should also not mind the dresses for the maid of honor or bridesmaids. The groom’s mom should only compliment the gowns to be worn by the bride’s mom and bridesmaids, not overdo or outdo them.

The groom’s parents are expected to follow customs and traditions during wedding ceremonies. They will be led by ushers as where they should be seated in the wedding venue.

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Mobile Marketing Just What Is It

Mobile Marketing – Just What Is It?

Mobile marketing is everywhere. We can see it on our handheld devices, on our tablets, pads and even in Cyberspace. Little do we know that we are currently engaged in mobile marketing, however we don’t really know what it is that we are getting involved in. On the side of the marketers and business owners, they often neglect the aspect of mobile marketing, which leads to a loss of opportunity and greater reach.

In order to set the record straight, different questions shall be answered relating to what a mobile marketing is and what are the common strategies are behind it.
Mobile marketing is a marketing strategy that involves mobile devices. This does not only limit to mobile phone, but also covers handheld devices like tablets, pads, and other wireless devices. Other known definition of mobile marketing is the use of mobile medium as a way to market. This includes distribution of any promotional messages or ads to prospect consumers using a wireless mode of network.

To date, there are many ways to pursue mobile marketing. More strategies are implemented in mobile marketing because of its wide use and great marketing potential. Here are a few ways to pull off mobile marketing.

SMS Marketing
SMS is short for Short Message Service. This kind of marketing involves sending out text messages to consumer numbers about your business or an advertising update. This has been tagged as a legitimate advertising channel in some parts of the world simply because of its reach and cost. Most SMS cost a few cents and there is a guarantee that it would be read by the consumer. As a marketer, you can opt to send out short codes or premium rated short messages for SMS reception running in several applications.

MMS Marketing
Aside from sending out text messages with SMS, you can also send out multimedia messages that include images and music. MMS or Multimedia Message Service is setting a new wave in mobile marketing, given that most of the phones that we have now can cater to multimedia. This is also considered as an effective tool for advertising and as a means to get your message across. In some networks, brands can sponsor such kind of messages that are sent from person to person or P2P.

In Game Mobile Marketing
Apps and games are downloaded frequently by any mobile phone user today. Business owners are able to use this as a means to market their products or their business because of the presence of interactive real time 3D games and social networking games. Through this kind of marketing tactic, business owners can deliver promotional messages within the game or by simply sponsoring an app in order to drive consumer engagement.

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How to Make a Quick, Easy Baby Album

How to Make a Quick, Easy Baby Album

If you are creating a photo album for your baby for the first time, or
are unsure where to begin in creating a scrapbook of your baby’s first
year, here are some tips to make it quick and easy to preserve your
photos and memories:
Rather than including every photo you take of your baby, organize your
pictures according to the month they were taken and chose a few of your
favorites from each month.
You can make single page or several pages from each particular month and stage of development without having to spend a large amount of time gluing every single photo into your scrapbook.
Be sure and include birth announcements and baby shower invitations as a special touch.
Keep a notebook or calendar within easy reach to record milestones in
your child’s development. You can then coordinate the events on your
calendar with the month-by-month photos.
It is always a good idea to keep an ongoing journal of special times in your baby’s life so that you can include those moments in your scrapbook. It does not have to be elaborate or detailed, just a few special dates and events that you can include as text next to your pictures.
Include a special folder or sleeve behind each page of your scrapbook
to place the unused photos and mementos. This way you can keep them
within easy reach and add pages to your scrapbook easily at a later time.
Make sure you write the date and place the photos were taken on the
back of the picture or on the folder.
When creating each page of your scrapbook, remember that you can add
extra pages containing amusing notes or special occasions as you see fit.
There is no right or wrong way to make a scrapbook of your baby’s first
year.
Include the photos and events that are the most special to you
and keep extras handy in the event you want to add to your scrapbook
later.

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The Basics Of Mobile Marketing In A Nutshell (4)

The Basics Of Mobile Marketing In A Nutshell

Mobile marketing can be exciting. It has so many ways that it can be customized for each business, that there are endless possibilities. This can make it difficult for someone inexperienced and who doesn’t have a clue where to begin. The tips in this article can prepare you for the challenge.

Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or “text speak” is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.

Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.

Do your best to target your message to fit the needs of the people that you are sending it to. If you are sending out a message about one thing that that person is not interested in, there is a great chance that they will not take the time to read your future messages.

Never send a message that has not been requested. These unsolicited texts are known as spam, and they can cause a lot of problems for you. Spamming is illegal in most cases, and if you text someone without their explicit permission, you can face hefty fines and other major issues.

What you are saying in your messages is extremely important. When sending out emails to customers, you want to be able to tap into that individuals needs as well as their buying habits. The more detailed you can get; the more that person will be intrigued. Just make sure to keep everything right to the point.

Create a message that is crafted to utilize your limits perfectly. You could shorten some words using text lingo, or create a message in any way that is going to fit the short amount of characters allotted per message while still sending the message that you wish to share.

Playing to the status of your customers is a huge deal and a surefire way you can improve on your mobile marketing campaign. People wait out in line for days to get an high-end Phone in part for the same reason people wear a Gold Watch: It’s a status symbol. Offering status-boosting incentives is a great way to keep your customers on the hook.

Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.

Mobile marketing is a thing of great creativity with many strategies and plans. That is both its highlight and its downfall. It’s a highlight because it has various options that are customizable and it’s a downfall because those various options make it difficult to decide. These tips should have made it a bit easier for you.